Our Mission

Our mission is to emerge as the premier destination for specialty coffee and culinary experiences, both regionally and globally, by delivering exceptional customer service and offering quality products.


Our vision is to be the leading dining experience both domestically and internationally

The Founder

“It is this passion for food and love that drove me to start not just one but two of my own food business” When it comes to young entrepreneurs, Mohamed M. Al Falasi is as inspirational as they come.

Upon completing his post-graduate program in finance and accounting from the United Kingdom, Mohamed held senior positions for over a decade with the Dubai Government offices, as well as Big4 consulting firm KPMG.This professional journey culminated with Mohamed becoming one of the most successful young entrepreneurs in the Real Estate, F&B, and General Trading industries in the UAE.

Today, Mohamed owns and operates the successful F&B chain Saddle along with Feels Juice Bar & Kitchen, with upcoming plans to expand further within the multi-dimensional F&B market that exists in the region & globally.


We are in 14+

We uphold the values of national equality and unity, which is reflected in our diverse workforce hailing from various corners of the globe including the United Arab Emirates, Cannes, London, and Riyadh